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Video Game Advertising

30 Nov

Video games, much like D&D a generation ago, are fighting the perception that violence in the games leads to violence in the real world. The industry is trying to police itself with the ratings system, to keep the government from getting involved. Given that, you would think that a game would not advertise itself by showing video game violence in the real world. Apparently not. The new Assassin’s Creed commercial shows people on a modern city street being attacked. Note to the Assassin’s Creed advertising folks- we’re really trying to keep video game violence out of the real world. Thanks.

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