Xenophobic Marketing

20 Nov

Is xenophobia really a marketing platform?

There’s a commercial that’s been running for a few months for a local company. It advertises that it is a local company and that is supports local charities. I appreciate both of these things, and at this point, I’m on board.

But, they warn me, if I don’t ask specifically for their product, I might get a product that was made by a “foreign company” that supports “foreign causes”. (This company employs people in our state.)

And… They’ve lost me. Especially since they show the foreign company supporting more causes than the local one.

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Posted by on November 20, 2010 in Uncategorized


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